Meet the department

Behind Mira isn't
one algorithm.

It's a marketing department. You set the direction. Mira, your CMO, is your single point of contact — and behind her, a bench of AI specialists each doing one job exceptionally well, then reporting back to her. She assembles their work into what you asked for.

Mira is the person you talk to. The specialists are AI workers she uses behind the scenes. You get the outputs — audience insights, copy variants, creative direction, campaign setup, plain-English reporting, and approved follow-up. The names and faces below are illustrative, not real people.

YOU
The CEO · you

You lead the campaign

This seat is left blank on purpose — because it's yours. The CEO here isn't us; it's you, the business owner, whoever you are. You set the goal, the budget and what needs your sign-off, and you're the one who says go. Mira and her whole bench can plan it, make it and run it — but nothing moves until you do. Without the CEO, there is no campaign.

MiraM
Chief Marketing Officer · single point of contact

Mira

Your CMO. She takes your plain-English request, decides what kind of job it is, hands each piece to the right specialist, checks their work against your brand and the guardrails, and delivers the finished result back to you. One brain you talk to; a whole team behind her.

Mira directs nine specialists. Each does one job, then reports up to her ↓

Each specialist carries a real toolkit — analytics, ad platforms, search, design and video engines — and chooses the right tool for the task in front of it, digging only as deep as the answer needs. That judgement is what makes the work good; Mira is only as sharp as the specialist she hands it to.

DS

Dev Sharma

Research & Insights

"I find the truth before anyone spends a rupee."

  • Researches your company, market and competitors
  • Profiles your audience and discovers high-intent keywords
  • Tracks social trends and finds the content gaps to own

How Dev decides: picks the lightest source that answers the question — a quick web scan, a deep full-page read of a competitor, or your own GA4 / Search Console — and digs deeper only when a snippet won’t do.

Reports to Mira
AR

Anaya Rao

Strategy & Planning

"I turn the goal into a plan with dates and a budget split."

  • Writes the marketing plan and per-campaign briefs
  • Builds the content calendar across channels
  • Designs A/B experiments and recommends the budget split

How Anaya decides: reads Dev’s findings and your goal, then chooses the right artifact — full plan, single-campaign brief, calendar, or budget split — matched to what you actually asked for.

Reports to Mira
KM

Kabir Menon

Copy & Messaging

"Every word that goes out, I wrote — and rewrote."

  • Drafts email, SMS and WhatsApp copy
  • Writes ad copy, social posts and blogs
  • Builds landing-page copy and structure

How Kabir decides: picks the format and voice each channel demands — a tight SMS vs a long-form blog — and grounds every line in your brand and the live plan, never generic.

Reports to Mira
LN

Leela Nair

Design & Creative

"I make the visuals — art-directed, on-brand, never stock-y."

  • Generates post images and ad creative with AI
  • Art-directs brand backgrounds and palettes
  • Writes design briefs and video / reel briefs

How Leela decides: per shot she chooses the medium — stock photo, AI image, branded template, or a talking-presenter reel — and for reels casts a presenter and voice that fit your market (e.g. a Hindi voice for an Indian brand).

Reports to Mira
AB

Arjun Bose

Channels & Dispatch

"I actually send it — then I watch the replies come back."

  • Sends across email, WhatsApp, SMS and Telegram
  • Schedules and publishes social posts and pages
  • Handles inbound messages and escalates the hard ones

How Arjun decides: routes each message to the right channel, respects send-and-approval rules, watches the replies, and escalates only what genuinely needs a human.

Reports to Mira
SK

Sara Khan

Ads & Performance

"I run the paid engine — and I kill the losers fast."

  • Builds and launches Meta & Google campaigns
  • Sets, rebalances and verifies ad budgets
  • Scales the winners, pauses the underperformers

How Sara decides: reads live campaign performance and conversions, then scales, rebalances, or pauses — acting on the numbers, not a hunch.

Reports to Mira
NP

Neha Pillai

Analytics & Attribution

"I tell you what worked — and exactly what it cost."

  • Pulls channel, funnel and web metrics into reports
  • Flags anomalies — spend with no conversions
  • Attributes sales to campaigns and computes CAC

How Neha decides: pulls the exact metric, dimension and window a question needs across GA4, Search Console and the ad platforms, and composes them into one audit with plain-English flags.

Reports to Mira
RD

Rohan Das

Audience & CRM

"Clean lists, consented, scored — so nothing's wasted."

  • Segments audiences and scores leads by quality
  • Dedupes, enriches and syncs your CRM
  • Enforces suppression and consent before any send

How Rohan decides: scores and segments by signal quality, and enforces consent and suppression before anything is allowed to send.

Reports to Mira
MJ

Maya Joseph

Compliance & Brand Guard

"Nothing ships if it's off-brand or on the wrong side of the law."

  • Runs compliance, brand and claim checks on every asset
  • Holds the guardrail gate before anything goes out
  • Sends the risky calls back up for your approval

How Maya decides: checks every asset against your brand and the forbidden-claims rules — part deterministic gate, part judgment — and bounces the risky calls up to you.

Reports to Mira

Why break one AI into a team?

Because "a marketing AI" that tries to do everything in one pass is shallow at all of it. A researcher who only researches, a media buyer who only buys media, a brand cop who only says no — each one goes deep, and Mira holds them to a standard before the work reaches you.

It's how a real department works. The difference: this one never sleeps, remembers everything, and reports to you through one person.

Put the whole bench to work.

You brief Mira. The department delivers.

Note: these are not real team members but AI agents who perform specific jobs they are trained for. The names are made up and the images are AI-generated.